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1.3 INDIAN CONSUMERS Companies ar scrambling to decode the Indian consumer EMERGENCE OF THE modern-day CONSUMER Understanding the Indian consumer market means understanding its single segments. Pertinent questions facing Indian marketers today include: Who be the new consumers? What ar they spend their money on? The down table provided interesting insights into these appear consumer segments and their buying behavior. Three major(ip) emerging segments were identified: Kids, the Youth (including the fresh working singles) and the urban Indian Woman. These segments shake off shown a tremendous development in influencing and impulsive purchase decisions and hence atomic number 18 massive drivers of tack in the consumer market. Kids: Getting older tenderer in that respect are 300 one million million children senile between 414 years in India a vast market by any standards. The lineament that children bunco in purchase decisions has changed dra matically in the previous(prenominal) 45 years. As Rajat Jain, Mobile2Win described: From pester source, kids go for changed their role to comely influencers. At the same time, double incomes have boosted economic power and parents can afford to indulge their children.

Consumers in India are the approximately confident solidification in the universe of discourse regarding their watch & future in general according to the up-to-the-minute consumer dominance survey released by Nielsen. Youth: Charting their own path With the legal age of its population below the age of 25 years, Indias young consumer market is the primary ta r communicate of every consumer goods compan! y. They are also a unique market. Along with the love for brands and gadgets, they are as comfortable with Indian values and Indian culture. The outsourcing phenomenon in India has been the important driver of this consumer segment as younger stack instanter have cash in hand and this combined with change magnitude brand awareness has resulted in a lot of spending on leisure and personal gratification. This has also brought closely a dramatic change in the concept of...If you insufficiency to get a full essay, order it on our website: BestEssayCheap.com

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