Cultural Aspects of marketing strategies

1 International foodstuffing Strategy Strategy is a firms guess about how to make do successfully. It represents the cumulative direction of the organization, inclined the internal and external factors. An International Marketing Strategy has to mark off that the firms overall business dodge is supported. You can divide ternion forms of business strategies: -differentiation - speak to lead -focus The differentiation strategy requires special features to punctuate from competitors from the customers flow of view. These features may affect the product itself, pricing, promotion, distri stillion or in any case services. not bad(predicate) examples for this strategy are luxury goods like e.g. BMW. The BMW merchandise managers perceives their customers that driving a BMW gives you a feeling of reliability and having a high-quality product. In extension ad spots also remove the message of having fun with the BMW elevator car (BMW-Freude am Fahren). These features make th e BMW car special and therefore the come with is able to charge high prices than other car-selling companies. An alternative to this strategy is the cost leadership strategy. This strategy only can be achieved by reducing cost. The reduction of costs may affect production and manufacturing costs, sales costs, cost for material and components but also the own profit margin.

If marketing managers follow this strategy they focus on on advertising the low prices and finding low priced distribution channels, e. g. discounters instead boutiques at hot spots like the Königsallee in Düsseldorf. The third business stra tegy - focus strategy - is charter by mark! eting managers through concentration on a particular proposition segment or on areas or regions within a consumer market. whatever companies may concentrate on target groups like Swatch did. Their segment of the consumer market can be described as young and fashion orientated. Others concentrate their efforts on the distribution; e. g. small companies often sell a particular(prenominal) product via internet. If you want to get a full essay, mould it on our website: BestEssayCheap.com

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