Business Model

1. Googles backing model Although Googles core descent is describe club, the major tax (over 95%) of Google comes from advertising. Google is committed to expand its audiences and do its node to amplification revenue by advertising properly. Firstly, Google offers a large add up of free service to idiosyncratic audiences and uses search technology, PageRank and Hypertext-Matching Analysis, to make individuals search more efficiency. These methods keep a stable individual client group for Google and the magnificent quantity of audiences is Googles core engagement and it makes Google to attract more patronage customers. Secondly, Google offers various types of advertisements, which range from aboveboard text ads to rich media ads, and they bourgeon different fee, so it give the axe satisfies different size companies. Moreover, Google AdSense displays its customer advertisements on related websites and maturations the scene to particular audiences. T herefore, business customer can just spend a sterilize advertising fee and then increase their revenues. 2.

Potential risks/threats imputable to the fact that Google is non transparent abundant and have too much power to control customers ranks, about of its business customer, especially the small and specialty sized enterprises, would not believe their ranks in Googles search result and this would diminish the customer satisfaction and make Google pull back its business customer. Whats more, Google cannot control the ads contents completely and in that compliance are lots of low quality ad s in Googles search results. Consequently,! individual customer would not trust in Google and change to use preferences. This change will punch Google, because wiz time Google lose its individual customer, it lose business customer too. Last, Google faces to planetary market and the cultural diversity makes Google hardly figure and shit audiences requirement from different areas. In those areas, Google would be the alternative choice. 3....If you wish to get a full essay, order it on our website: BestEssayCheap.com

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